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Date:	15-Mar-1938	Entity:	Coca-Cola Company	Country:	Germany

Area:	Business	Leader:		State:

Class:	Product	Resource:		City:


Conflict:	World War II	Strategy:		Trend:

Campaign:		Tactic:		Prediction:

Battle:		Metric:		Product:

	The Concessionaire Convention, which takes place during the German annexation of Austria, concludes with with a "ceremonial pledge" to Coca-Cola and a ringing, three-fold "Sieg-Heil" to Hitler.

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