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New Apple iPods Unveiled

Date:	19-Jul-2004	Entity:	Apple Computer	Country:	United States

Area:	Business	Leader:	Steve Jobs	State:	California

Class:	Product	Resource:		City:	Cupertino


Conflict:		Strategy:		Trend:

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Battle:		Metric:		Product:

	In a move to address rival products selling a lower price-points, Apple Computer Inc. announces lower-priced versions of its iPod digital music player with increased battery life.

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