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Coors and Molson Talk Merger

Date:	19-Jul-2004	Entity:		Country:

Area:	Business	Leader:		State:

Class:	Mergers	Resource:		City:


Conflict:		Strategy:		Trend:

Campaign:		Tactic:		Prediction:

Battle:		Metric:		Product:

	The No. 3 U.S. brewer, Adolph Coors Company and Canadian brewing company Molson Inc. confirm their interest in a merger to better compete with rival market leaders SABMiller and Anheuser-Busch.

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