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Beverage Digest announces that Atlanta-based Coca-Cola Company will introduce a new diet soft drink in 2005 that will have no calories and be sweetened with sucralose and another artificial sweeter. Although sucralose is very popular with consumers, most health professionals recommend avoiding Coke ... |
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Neville Isdell, the new CEO at the Coca Cola Company, announces that the soft drink maker is lowering its sales targets. |
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Steve Heyer, who is stepping down from his post as Coca-Cola Co.'s No. 2 executive, will receive a severance package of about $23 million. It was clear from his employment agreement that he was being groomed for the top position to replace Doug Daft, which was given instead to E. Neville Isdell. |
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Coca-Cola Co. announces that its President and CEO Steven Heyer, who was passed over for the top job in May, is leaving the soft drink producer. |
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Daniel P. Palumbo is appointed chief marketing officer of Coca Cola. |
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The Coca Cola company changes its accounting procedures so that earnings take into account stock options which are granted to employees. This is radically different from the procedures at most U.S. corporations. |
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Britsh citizen David Brown, working for Coca-Cola International, is badly burned in Khobar when a bomb hidden in a package near the windshield of his car exploded. |
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In the face of significant criticism over its cola formula change, Coca-Cola re-introduces the old formula as "Coca-Cola Classic." |
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Fanta is invented by the Coca Cola company's major German bottler Max Keith of GHBH to enable trading to continue within Nazi ruled areas. |
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The Concessionaire Convention, which takes place during the German annexation of Austria, concludes with with a "ceremonial pledge" to Coca-Cola and a ringing, three-fold "Sieg-Heil" to Hitler. |
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The 1936 Olympic Games begin in Berlin, Germany with Adolf Hitler in attendance and with the Coca-Cola Company as a sponsor. |
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Chemist John Pemberton advertises his new invention, Coca-Cola, in the Atlanta Journal. |
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Dr. John Styth Pemberton, a pharmacist in Atlanta, invents a carbonated beverage that would become "Coca-Cola." |
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American expatriate Ray Rivington Powers sets up shop in the City of Essen to sell Coca-Cola to Germany's industrial heartland. |
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